SUCROLESS™ · D-ALLULOSE · BY HEXICOSE FOODS
Full sugar functionality. A tenth of the calories.
We help Indian food business operators get better sugar content labels with allulose. Feasible reductions with less reformulation time and risk versus erythritol’s texture failures or stevia’s thin body. Enough sugar reduction for clean and defensible claims whilst preserving the premium indulgence Indian consumers expect.
70%
Sweetness vs sucrose
0.4
kcal/g (sucrose: 4.0)
1:1
Bulk replacement
≥98.5%
Purity, crystalline
20+
Years of use in Japan
Reduce sugar, not taste.
FSSAI Novel Food approved · Ref 43/Std/PA/FSSAI/2025
Until now, the previous generations of sweeteners have not been good enough or cheap enough to fix it.
One in three Indian adults meets the criteria for metabolic syndrome. Cutting sugar is the easiest to adjust in any recipe to improve nutrition without forcing consumers to give up pleasure.
People do not want a sweetener. They want sweetness. The distinction sounds small, but it has shaped the food industry for a century. Humans are wired to seek out sugar, and for as long as anyone can remember the trade has answered that wiring the only way it knew how: with more sugar, in more things, more cheaply. Sugar is not just sweet. In a biscuit or a chocolate or a mithai it also provides bulk, structure, browning, moisture and shelf life. Take it out and the whole product falls apart. That, more than any failure of will, is why a decade of sugar-cutting has achieved so little.
The standard answer has been to dodge the problem rather than solve it. The results speak plainly. Britain's public health body set the industry a target to cut sugar by a fifth between 2015 and 2019. Confectionery delivered 0.1%, chocolate 0.4%. Almost no sugar left anyone's diet. The niche product sat on the shelf. The hero product sold as briskly as ever.
India is at its Chile moment. With the Supreme Court directing mandatory HFSS warning labels and FSSAI Novel Food approval now in place, the regulatory window is open. Chilean data shows labels drive smart ‘just enough’ reformulation- big nutrient wins without sales loss.Sucroless™ allulose gives Indian manufacturers the easiest path: sufficient sugar reduction in key premium RTE categories (mithai, ice cream, beverages, bakery) while matching sucrose taste and function. Be ahead of the curve with indulgent products that stand out. Reduce sugar, not taste. Contact us for technical support and your custom formulation.Ten Real Products With Much Less Sucrose
India gets healthier when the biscuits, sweets and drinks people already buy carry less sugar. Not when sugar-free products few people want sit on shelves.
| No. | Product | Serve | Before /100 g | After /100 g | Cut | Label status |
|---|---|---|---|---|---|---|
| 01 | Vanilla ice cream Lowers the freezing point so the scoop stays soft. High-intensity sweeteners cannot do this. | 100 g | 21 g | 8.4 g | −60% | Now amber |
| 02 | Blueberry muffin Browns the crust and supports crumb structure where erythritol fails. | 110 g | 33 g | 16.5 g | −50% | Now amber |
| 03 | Dark chocolate Snap and melt without the laxative load maltitol creates at chocolate doses. | 80 g bar | 25 g | 7.5 g | −70% | Now amber |
| 04 | Kaju barfi Cooks and sets closer to real sugar than maltitol or jaggery. No gut issues, no halo. | 19 g piece | 52 g | 31.2 g | −40% | Still red |
| 05 | Gulab jamun Holds colour and texture in syrup without the laxative effect of polyols. | 50 g piece | 36 g | 25.2 g | −30% | Still red |
| 06 | Gummy bears Provides the chew and set gummies need with far less digestive load than maltitol. | 40 g | 57.5 g | 31.6 g | −45% | Still red |
| 07 | Ketchup Lands exactly at the low-sugar line while keeping the gloss, body and pour that synthetics remove. | 10 g | 25 g | 5 g | −80% | Now green |
| 08 | Strawberry jam A real calorie cut plus a proper pectin set, unlike fruit-juice swaps that are still sugar. | 10 g | 55 g | 30.25 g | −45% | Still red |
| 09 | Cola / soft drink Clean label and sugar-like taste where synthetics win only on price. | 330 ml | 10.6 g | 5.3 g | −50% | Now amber |
| 10 | Ras malai A meaningful drop despite the milk-sugar floor, with better digestion than maltitol. | 183 g cup | 17.5 g | 10.5 g | −40% | Now amber |
A 25% cut lets a product claim "reduced sugar" under FSSAI rules. Values shown per 100 g. For industrial use only. Final suitability testing recommended in your formulation.
Source · Sucroless Sugar Reduction CalculatorReformulate any recipe with confidence.
It has all the sweetness, bulking, caramelisation, texturisation, crystalline structure, preservative properties, and osmotic potential of sucrose.
Allulose is a monosaccharide, the same family as glucose and fructose, found in figs, raisins and wheat. The sweetness rises at the same speed, peaks the same way, and finishes clean. No bitter tail. No cooling effect. No off-notes.
The body does not metabolise it and therefore has a dietarily insignificant amount of calories. Allulose offers superior full sugar functionality beyond sweetness alone, especially valuable in premium RTE categories where erythritol or simple NNS blends can fall short on mouthfeel or performance. This strengthens the case for allulose as a next-generation tool that achieves better results across many applications with fewer compromises.Sweetness is the easy part. Predictability is the rest.
Allulose stands in for sucrose across browning, bulk, freezing point, and stability and behaves the same way batch after batch.
Allulose browns through the Maillard reaction, the same chemistry that gives sugar its colour and caramel its flavour. It bulks one-to-one with sucrose, so dry ratios hold and the formula does not have to be rebuilt. It depresses the freezing point, which is why ice cream made with allulose stays scoopable from the freezer. It is stable from pH 3 to 8, through UHT processing at 140°C, through baking, through conching. It dissolves in cold water at over three times its weight. It does not crystallise out, does not separate, does not fight the formula.
Erythritol has bulk, but the function is poor. It does not dissolve well, it crystallises in the fridge, in a cheesecake it sinks to the bottom. So even at commodity prices, formulators keep looking for something better.
Examples of where allulose works better.
Every category has a default, and a reason that can fall short. Here is what allulose can displace by category and make reformulation easier.
| Application | Use Level | Today's Default | Where It Falls Short | What Allulose Holds |
|---|---|---|---|---|
| Yoghurt, set and stirred | 5 to 12% | Stevia or sucralose blends | Bitter tail; thins the set; no body | Holds viscosity; stable at pH 4.2 to 4.6 |
| Flavoured milk and UHT | 4 to 8% | Sucralose, acesulfame-K | Artificial top-note; no body | Clean dissolution; holds through UHT |
| Ice cream and frozen dessert | 5 to 10% | Erythritol, maltitol | Cooling effect; freezes hard; crystallises in the tub | Lowers freeze point; stays scoopable |
| Paneer-based mithai | 8 to 15% | Maltitol or jaggery swaps | Digestive load; no clean browning at cook temperature | Browns at lower temperatures; bulks 1:1 |
| Bakery and wafers | 10 to 25% | Erythritol, maltitol | Weak colour; grit; cooling in the bite | Controls water activity; natural colour; low moisture pickup |
| Beverages | 3.5 to 8% | Sucralose, acesulfame-K | Artificial taste; no clean-label story | Stable across the pH range; clean label |
The new 'clean label'
Clean-label through a different lens: Hyaluronic Acid was unknown a decade ago, today it is a key ingredient in the beauty industry because it works.
For most of the last fifty years, alternative sweeteners have been sold on what they are not: not sugar, not fattening, not glycaemic. The argument was negative. Allulose is the first that lets food companies make a positive argument. It is a sugar. It tastes like sugar. It works like sugar. It just happens to carry almost no calories.
The Japanese have used allulose across two thousand SKUs for two decades. American brands like Chobani, Quest and Magic Spoon have built whole product lines on it. India is now open.
Almost one in three Indian adults has metabolic syndrome. Sugar is the easiest lever in any recipe to address this - and allulose lets you pull it without sacrificing taste or texture.What you get from Hexicose.
We are a Mumbai-based ingredient distributor with a purpose to help manufacturers to reduce sugar in any recipe.
FSSAI approved D-Allulose as a Novel Food (Form-II, Ref 43/Std/PA/FSSAI/2025) on 24 December 2025. Six approvals are now active in India. We are working on using allulose as a platform for wider market opportunities.
Reduce sugar, not taste.
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